After $700 worth of extensions, the countdown clock expired on the evening of September 7, 2011. However, players could extend the countdown clock by paying to supplicate with Facebook Credits: paying 10 credits would extend the countdown by a single hour, while 4,000 would extend the countdown by an entire month. From then on, every click made by players would deduct thirty seconds from a countdown clock leading to the Cowpocalypse. "'bovine gods' eventually revealed that 'Cowpocalypse' would occur on J(exactly one year since the original release of the game). "Unexpectedly to Bogost, Cow Clicker became a viral phenomenonAlthough continually disturbed by its popularity, Bogost also used Cow Clicker to parody other recent gaming and social networking trends " A virtual currency known as "Mooney" can be bought with Facebook Credits it can be used to purchase special "premium" cow designs, and the ability to skip the six-hour time limit that must be waited before the cow can be clicked again." As in other Facebook games, players are encouraged to post announcements to their news feed whenever they click their cow. Each time the cow is clicked, a point also known as a "click" is awarded if the player adds friends' cows to their pasture, they also receive clicks added to their scores when the player clicks their own cow. "The player is initially given a pasture with nine slots and a single plain cow, which the player may click once every six hours. This seems like an appropriate moment to remember Cow Clicker, and reflect on it's lesson:
In case it's not obvious, this game was intended as satire.
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